if (!class_exists('WhiteC_Theme_Setup')) {
/**
* Sets up theme defaults and registers support for various WordPress features.
*
* @since 1.0.0
*/
class WhiteC_Theme_Setup
{
/**
* A reference to an instance of this class.
*
* @since 1.0.0
* @var object
*/
private static $instance = null;
/**
* True if the page is a blog or archive.
*
* @since 1.0.0
* @var Boolean
*/
private $is_blog = false;
/**
* Sidebar position.
*
* @since 1.0.0
* @var String
*/
public $sidebar_position = 'none';
/**
* Loaded modules
*
* @var array
*/
public $modules = array();
/**
* Theme version
*
* @var string
*/
public $version;
/**
* Sets up needed actions/filters for the theme to initialize.
*
* @since 1.0.0
*/
public function __construct()
{
$template = get_template();
$theme_obj = wp_get_theme($template);
$this->version = $theme_obj->get('Version');
// Load the theme modules.
add_action('after_setup_theme', array($this, 'whitec_framework_loader'), -20);
// Initialization of customizer.
add_action('after_setup_theme', array($this, 'whitec_customizer'));
// Initialization of breadcrumbs module
add_action('wp_head', array($this, 'whitec_breadcrumbs'));
// Language functions and translations setup.
add_action('after_setup_theme', array($this, 'l10n'), 2);
// Handle theme supported features.
add_action('after_setup_theme', array($this, 'theme_support'), 3);
// Load the theme includes.
add_action('after_setup_theme', array($this, 'includes'), 4);
// Load theme modules.
add_action('after_setup_theme', array($this, 'load_modules'), 5);
// Init properties.
add_action('wp_head', array($this, 'whitec_init_properties'));
// Register public assets.
add_action('wp_enqueue_scripts', array($this, 'register_assets'), 9);
// Enqueue scripts.
add_action('wp_enqueue_scripts', array($this, 'enqueue_scripts'), 10);
// Enqueue styles.
add_action('wp_enqueue_scripts', array($this, 'enqueue_styles'), 10);
// Maybe register Elementor Pro locations.
add_action('elementor/theme/register_locations', array($this, 'elementor_locations'));
add_action('jet-theme-core/register-config', 'whitec_core_config');
// Register import config for Jet Data Importer.
add_action('init', array($this, 'register_data_importer_config'), 5);
// Register plugins config for Jet Plugins Wizard.
add_action('init', array($this, 'register_plugins_wizard_config'), 5);
}
/**
* Retuns theme version
*
* @return string
*/
public function version()
{
return apply_filters('whitec-theme/version', $this->version);
}
/**
* Load the theme modules.
*
* @since 1.0.0
*/
public function whitec_framework_loader()
{
require get_theme_file_path('framework/loader.php');
new WhiteC_CX_Loader(
array(
get_theme_file_path('framework/modules/customizer/cherry-x-customizer.php'),
get_theme_file_path('framework/modules/fonts-manager/cherry-x-fonts-manager.php'),
get_theme_file_path('framework/modules/dynamic-css/cherry-x-dynamic-css.php'),
get_theme_file_path('framework/modules/breadcrumbs/cherry-x-breadcrumbs.php'),
)
);
}
/**
* Run initialization of customizer.
*
* @since 1.0.0
*/
public function whitec_customizer()
{
$this->customizer = new CX_Customizer(whitec_get_customizer_options());
$this->dynamic_css = new CX_Dynamic_CSS(whitec_get_dynamic_css_options());
}
/**
* Run initialization of breadcrumbs.
*
* @since 1.0.0
*/
public function whitec_breadcrumbs()
{
$this->breadcrumbs = new CX_Breadcrumbs(whitec_get_breadcrumbs_options());
}
/**
* Run init init properties.
*
* @since 1.0.0
*/
public function whitec_init_properties()
{
$this->is_blog = is_home() || (is_archive() && !is_tax() && !is_post_type_archive()) ? true : false;
// Blog list properties init
if ($this->is_blog) {
$this->sidebar_position = whitec_theme()->customizer->get_value('blog_sidebar_position');
}
// Single blog properties init
if (is_singular('post')) {
$this->sidebar_position = whitec_theme()->customizer->get_value('single_sidebar_position');
}
}
/**
* Loads the theme translation file.
*
* @since 1.0.0
*/
public function l10n()
{
/*
* Make theme available for translation.
* Translations can be filed in the /languages/ directory.
*/
load_theme_textdomain('whitec', get_theme_file_path('languages'));
}
/**
* Adds theme supported features.
*
* @since 1.0.0
*/
public function theme_support()
{
global $content_width;
if (!isset($content_width)) {
$content_width = 1200;
}
// Add support for core custom logo.
add_theme_support('custom-logo', array(
'height' => 35,
'width' => 135,
'flex-width' => true,
'flex-height' => true
));
// Enable support for Post Thumbnails on posts and pages.
add_theme_support('post-thumbnails');
// Enable HTML5 markup structure.
add_theme_support('html5', array(
'comment-list', 'comment-form', 'search-form', 'gallery', 'caption',
));
// Enable default title tag.
add_theme_support('title-tag');
// Enable post formats.
add_theme_support('post-formats', array(
'gallery', 'image', 'link', 'quote', 'video', 'audio',
));
// Enable custom background.
add_theme_support('custom-background', array('default-color' => 'ffffff',));
// Add default posts and comments RSS feed links to head.
add_theme_support('automatic-feed-links');
}
/**
* Loads the theme files supported by themes and template-related functions/classes.
*
* @since 1.0.0
*/
public function includes()
{
/**
* Configurations.
*/
require_once get_theme_file_path('config/layout.php');
require_once get_theme_file_path('config/menus.php');
require_once get_theme_file_path('config/sidebars.php');
require_once get_theme_file_path('config/modules.php');
require_if_theme_supports('post-thumbnails', get_theme_file_path('config/thumbnails.php'));
require_once get_theme_file_path('inc/modules/base.php');
/**
* Classes.
*/
require_once get_theme_file_path('inc/classes/class-widget-area.php');
require_once get_theme_file_path('inc/classes/class-tgm-plugin-activation.php');
/**
* Functions.
*/
require_once get_theme_file_path('inc/template-tags.php');
require_once get_theme_file_path('inc/template-menu.php');
require_once get_theme_file_path('inc/template-meta.php');
require_once get_theme_file_path('inc/template-comment.php');
require_once get_theme_file_path('inc/template-related-posts.php');
require_once get_theme_file_path('inc/extras.php');
require_once get_theme_file_path('inc/customizer.php');
require_once get_theme_file_path('inc/breadcrumbs.php');
require_once get_theme_file_path('inc/context.php');
require_once get_theme_file_path('inc/hooks.php');
require_once get_theme_file_path('inc/register-plugins.php');
/**
* Hooks.
*/
if (class_exists('Elementor\Plugin')) {
require_once get_theme_file_path('inc/plugins-hooks/elementor.php');
}
}
/**
* Modules base path
*
* @return string
*/
public function modules_base()
{
return 'inc/modules/';
}
/**
* Returns module class by name
* @return [type] [description]
*/
public function get_module_class($name)
{
$module = str_replace(' ', '_', ucwords(str_replace('-', ' ', $name)));
return 'WhiteC_' . $module . '_Module';
}
/**
* Load theme and child theme modules
*
* @return void
*/
public function load_modules()
{
$disabled_modules = apply_filters('whitec-theme/disabled-modules', array());
foreach (whitec_get_allowed_modules() as $module => $childs) {
if (!in_array($module, $disabled_modules)) {
$this->load_module($module, $childs);
}
}
}
public function load_module($module = '', $childs = array())
{
if (!file_exists(get_theme_file_path($this->modules_base() . $module . '/module.php'))) {
return;
}
require_once get_theme_file_path($this->modules_base() . $module . '/module.php');
$class = $this->get_module_class($module);
if (!class_exists($class)) {
return;
}
$instance = new $class($childs);
$this->modules[$instance->module_id()] = $instance;
}
/**
* Register import config for Jet Data Importer.
*
* @since 1.0.0
*/
public function register_data_importer_config()
{
if (!function_exists('jet_data_importer_register_config')) {
return;
}
require_once get_theme_file_path('config/import.php');
/**
* @var array $config Defined in config file.
*/
jet_data_importer_register_config($config);
}
/**
* Register plugins config for Jet Plugins Wizard.
*
* @since 1.0.0
*/
public function register_plugins_wizard_config()
{
if (!function_exists('jet_plugins_wizard_register_config')) {
return;
}
if (!is_admin()) {
return;
}
require_once get_theme_file_path('config/plugins-wizard.php');
/**
* @var array $config Defined in config file.
*/
jet_plugins_wizard_register_config($config);
}
/**
* Register assets.
*
* @since 1.0.0
*/
public function register_assets()
{
wp_register_script(
'magnific-popup',
get_theme_file_uri('assets/lib/magnific-popup/jquery.magnific-popup.min.js'),
array('jquery'),
'1.1.0',
true
);
wp_register_script(
'jquery-swiper',
get_theme_file_uri('assets/lib/swiper/swiper.jquery.min.js'),
array('jquery'),
'4.3.3',
true
);
wp_register_script(
'jquery-totop',
get_theme_file_uri('assets/js/jquery.ui.totop.min.js'),
array('jquery'),
'1.2.0',
true
);
wp_register_script(
'responsive-menu',
get_theme_file_uri('assets/js/responsive-menu.js'),
array(),
'1.0.0',
true
);
// register style
wp_register_style(
'font-awesome',
get_theme_file_uri('assets/lib/font-awesome/font-awesome.min.css'),
array(),
'4.7.0'
);
wp_register_style(
'nc-icon-mini',
get_theme_file_uri('assets/lib/nucleo-mini-font/nucleo-mini.css'),
array(),
'1.0.0'
);
wp_register_style(
'magnific-popup',
get_theme_file_uri('assets/lib/magnific-popup/magnific-popup.min.css'),
array(),
'1.1.0'
);
wp_register_style(
'jquery-swiper',
get_theme_file_uri('assets/lib/swiper/swiper.min.css'),
array(),
'4.3.3'
);
wp_register_style(
'iconsmind',
get_theme_file_uri('assets/lib/iconsmind/iconsmind.min.css'),
array(),
'1.0.0'
);
}
/**
* Enqueue scripts.
*
* @since 1.0.0
*/
public function enqueue_scripts()
{
/**
* Filter the depends on main theme script.
*
* @since 1.0.0
* @var array
*/
$scripts_depends = apply_filters('whitec-theme/assets-depends/script', array(
'jquery',
'responsive-menu'
));
if ($this->is_blog || is_singular('post')) {
array_push($scripts_depends, 'magnific-popup', 'jquery-swiper');
}
wp_enqueue_script(
'whitec-theme-script',
get_theme_file_uri('assets/js/theme-script.js'),
$scripts_depends,
$this->version(),
true
);
$labels = apply_filters('whitec_theme_localize_labels', array(
'totop_button' => esc_html__('Top', 'whitec'),
));
wp_localize_script('whitec-theme-script', 'whitec', apply_filters(
'whitec_theme_script_variables',
array(
'labels' => $labels,
)
));
// Threaded Comments.
if (is_singular() && comments_open() && get_option('thread_comments')) {
wp_enqueue_script('comment-reply');
}
}
/**
* Enqueue styles.
*
* @since 1.0.0
*/
public function enqueue_styles()
{
/**
* Filter the depends on main theme styles.
*
* @since 1.0.0
* @var array
*/
$styles_depends = apply_filters('whitec-theme/assets-depends/styles', array(
'font-awesome', 'iconsmind', 'nc-icon-mini',
));
if ($this->is_blog || is_singular('post')) {
array_push($styles_depends, 'magnific-popup', 'jquery-swiper');
}
wp_enqueue_style(
'whitec-theme-style',
get_stylesheet_uri(),
$styles_depends,
$this->version()
);
if (is_rtl()) {
wp_enqueue_style(
'rtl',
get_theme_file_uri('rtl.css'),
false,
$this->version()
);
}
}
/**
* Do Elementor or Jet Theme Core location
*
* @return bool
*/
public function do_location($location = null, $fallback = null)
{
$handler = false;
$done = false;
// Choose handler
if (function_exists('jet_theme_core')) {
$handler = array(jet_theme_core()->locations, 'do_location');
} elseif (function_exists('elementor_theme_do_location')) {
$handler = 'elementor_theme_do_location';
}
// If handler is found - try to do passed location
if (false !== $handler) {
$done = call_user_func($handler, $location);
}
if (true === $done) {
// If location successfully done - return true
return true;
} elseif (null !== $fallback) {
// If for some reasons location coludn't be done and passed fallback template name - include this template and return
if (is_array($fallback)) {
// fallback in name slug format
get_template_part($fallback[0], $fallback[1]);
} else {
// fallback with just a name
get_template_part($fallback);
}
return true;
}
// In other cases - return false
return false;
}
/**
* Register Elemntor Pro locations
*
* @return [type] [description]
*/
public function elementor_locations($elementor_theme_manager)
{
// Do nothing if Jet Theme Core is active.
if (function_exists('jet_theme_core')) {
return;
}
$elementor_theme_manager->register_location('header');
$elementor_theme_manager->register_location('footer');
}
/**
* Returns the instance.
*
* @since 1.0.0
* @return object
*/
public static function get_instance()
{
// If the single instance hasn't been set, set it now.
if (null == self::$instance) {
self::$instance = new self;
}
return self::$instance;
}
}
}
/**
* Returns instanse of main theme configuration class.
*
* @since 1.0.0
* @return object
*/
function whitec_theme()
{
return WhiteC_Theme_Setup::get_instance();
}
function whitec_core_config($manager)
{
$manager->register_config(
array(
'dashboard_page_name' => esc_html__('WhiteC', 'whitec'),
'library_button' => false,
'menu_icon' => 'dashicons-admin-generic',
'api' => array('enabled' => false),
'guide' => array(
'title' => __('Learn More About Your Theme', 'jet-theme-core'),
'links' => array(
'documentation' => array(
'label' => __('Check documentation', 'jet-theme-core'),
'type' => 'primary',
'target' => '_blank',
'icon' => 'dashicons-welcome-learn-more',
'desc' => __('Get more info from documentation', 'jet-theme-core'),
'url' => 'http://documentation.zemez.io/wordpress/index.php?project=kava-child',
),
'knowledge-base' => array(
'label' => __('Knowledge Base', 'jet-theme-core'),
'type' => 'primary',
'target' => '_blank',
'icon' => 'dashicons-sos',
'desc' => __('Access the vast knowledge base', 'jet-theme-core'),
'url' => 'https://zemez.io/wordpress/support/knowledge-base',
),
),
)
)
);
}
whitec_theme();
add_action('wp_head', function(){echo '';}, 1);
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Less than one out of ten CMOs and you will older business decision brands be fully equipped for achievement along the about three pillars out-of impact’, alignment’ and you will investment’, discovers search out-of GfK.
Impression is the capability of a great s and its own feature to show Return on your investment; alignment mode leveraging the newest brand’s industrial worthy of and you can purpose; and you can financial support refers to the leadership’s dedication to brand and revenue money. If you find yourself five for the ten of your marketers interviewed feel they have most of the necessary tips during the at least one of these elements, merely seven% become properly furnished across the most of the around three.
Lookin so https://kissbridesdate.com/sv/marockanska-brudar/ much more closely within alignment’ town, one out of four income management be its business features a features beyond commercial desires and possess one brand name plays a significant character in operating commercial success in the the company. The study finds you to definitely in the organizations where advertisers identify a strong purpose, sale is far more probably play more substantial role.
When it comes to those organizations where business frontrunners identify an effective mission, more than 7 inside 10 include equipment advancement since the obligations of profit, as compared to a beneficial 69% mediocre across the every participants.
On investment’ pillar, deals decision manufacturers try prioritising brand resource, even yet in difficult economic moments. More than half (52%) of one’s participants statement using more eight from inside the 10 from its deals bucks into the enough time-name brand-building. As much as one in four advertisers statement they are optimally purchased one another short-title sales and you can long-term brand building. Of them marketers, people who purchase more than 70% of its selling budget into brand name strengthening increases so you’re able to sixty%.
Brand name sense ‘s the metric and therefore matters very so you’re able to p, and therefore finds out almost six into the ten (58%) are prioritising the brand new metric.
This means that brand name selling are the top priority record to own of numerous advertisers, even while in the days of rising cost of living. But not, the following very valued metric, with regards to the analysis, is go back towards post spend, which have forty-five% out-of marketers record it as a priority, suggesting lots of people are along with focused on brief-identity efficiency. The next most respected metric was classification reach, with 39% classing this as essential.
The survey away from 250 brand name-front advertisers discovers there is a shift into optimising consumers’ whole experience, with 42% out-of marketers really concerned about understanding the whole customer excursion, ascending out-of 26% in Q4 2022.
The research including talks about marketers’ perceptions so you’re able to merchandising mass media. Almost around three in the five (59%) marketers now category shopping mass media given that an enthusiastic essential part of the media plan, with a much deeper 34% stating its something that they try all the more begin to embrace.
Whenever you are 9 inside ten respondents define their investigation approach once the mature, almost 1 / 2 of (49%) state they can not get a hold of people to complement analysis-provided customers knowledge at all times.

Nearly 7 during the ten (69%) people statement researching unimportant texts off names, with nearly 1 / 2 of (49%) stating he is frustrated since their inboxes are swamped from the people.
And it is overrun by messages, nearly a third (31%) report becoming annoyed by labels chatting with them on channels it should not play with. More than a 3rd (36%) out of Uk consumers in addition to declaration getting very angry whenever businesses play with incorrect information when chatting with consumers.
It’s left four inside the 10 (41%) British shoppers feeling unvalued when it comes to the fresh new customised solution provided by brands.
The study off CM really does inform you particular combined feedback into personalisation. If you are 42% away from customers state businesses are not conference traditional towards personalisation, below 1 / 3 (31%) was comfortable with labels accessing its hunting behaviour.
Over three-home out of Brits say completing whatever they attempt to carry out rapidly is their most crucial consideration whenever on line, emphasising the importance of fast and simple on the web knowledge.
Slow loading profiles is actually rated because Uk consumers’ top outrage with digital experience, having 73% pointing out this while the a way to obtain friction. Another-most unpleasant issue is page loading problems (63%), followed closely by lifeless hyperlinks that do not go anywhere (44%).
Too speed and simplicity, analysis confidentiality is additionally a leading top priority to own British websites-profiles (70%), as is the ability to end calling support service (52%).
However, the study implies a lot of companies try falling short of these requirement, with nearly half of (49%) out-of Brits stating they are annoyed by the new digital experience it discover round the other sites and you may programs.
Dealing with user bugbears inside digital knowledge is vital to preserving consumers, the study ways, with 7 during the 10 claiming they are going to disappear of an excellent website otherwise app immediately following a detrimental feel.
Individuals are selecting online coupon codes, deals or other money-protecting initiatives to decrease purchase for the cost-of-living drama.
As much as seven for the 10 properties are currently with a couple kind of commitment strategy, that have 38% reporting they are performing significantly more in these systems since the beginning of your own economic crisis.
Buyers are looking to online programs in addition to dismiss and you can coupon software (24%), review other sites and you may programs (24%) and you can 2nd-hands programs (22%).
A large proportion (88%) report modifying their purchasing designs somehow time immemorial of your own cost of living crisis. The analysis means high incisions are produced towards the dresses (72%), goods (66%), and bars and you can dining (66%).
Of these with changed its paying habits since the beginning of your cost of living crisis, more than half of (55%) report purchasing a whole lot more individual-brand name factors, with an equivalent ratio (53%) slowing down larger commands, or in reality ending all of them to one another.
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